We have a new project cooking in the lab called RingFingr.

In a bid to answer the age old question of “How much money would you spend on an engagement ring?” – we’ve opened up a whole can of worms.

• Do cultural difference matter?
• Which profession spends the most?
• What if we factor in age, income, education, geographical location and more?

It’s the question that everyone asks, and everyone else seems to have the answer for it: “3 months salary”, “You’ll know”, “Whatever you think it’s worth”. Not good enough! We want hard solid facts and we want them yesterday.