SCOPE OF SERVICES
Brand Strategy • Brand Identity • Print Design • Web Design & Development • Marketing Design • Copywriting
SCOPE OF SERVICES
Brand Strategy • Brand Identity • Print Design • Web Design & Development • Marketing Design • Copywriting
Horizon Homes is a property concept that combines unparalleled service and management synonymous with the Shangri-La brand, with prime CBD real estate – resulting in ninety-eight of the most coveted residential units in the Philippines.
The proposition: The only place in the world (literally!) where one can own a piece of Shangri-La.
It was clear from the start that the product offering was in a league of it’s own, so our challenge was to create and establish a new ultra luxury residential category within the market.
DEFINING A NEW BRAND CATEGORY
Located in Bonifacio Global City, Manila at the top of the Shangri-La at The Fort complex – a new development that also contains Manila’s flagship Shangri-La Hotel, serviced Residences, a retail component, and a Kerry Sports facility – Horizon Homes needed an identity and positioning strategy that struck a deliberate balance: drawing from existing brand strengths, while positioning itself apart as a new world-class brand within its own category.